PetCubes is Singapore’s pioneer in fresh pet food. We offer gently cooked and raw meals made with human-grade ingredients and formulated by a PhD Animal Nutritionist. Every meal is designed to support your pet’s health and wellbeing.
My pet seems fine on kibbles. So what’s the fuss with a fresh diet?
Many pets do fine on kibbles, but fresh food takes a different approach to nutrition. It's designed to help pets not just do fine, but truly thrive.
The key differences come down to ingredient quality, digestibility, and processing. Fresh food like PetCubes is made with human-grade meats and whole food ingredients. It's minimally processed to preserve natural nutrients. Kibbles, in contrast, are typically made with rendered meats, fillers, and by-products, then cooked at high temperatures. To meet nutritional requirements, synthetic vitamins and minerals are added back in after processing.
Fresh food also contains natural moisture (around 70%) which supports digestion and hydration. Kibbles are dry, and over time, this can contribute to dehydration or urinary issues, especially in cats.
Because fresh food is more digestible, your pet absorbs more nutrients from every bite. It’s a cleaner, simpler way to feed—without artificial preservatives or unnecessary fillers.
What makes PetCubes meals different from other fresh foods?
Our meals are designed with three key principles in mind to support long-term health:
• Functional foods – Every ingredient serves a purpose. No fillers, no fluff—just real nutrition to help your pet thrive.
• Nutrigenomics – Our ingredients are selected for their proven ability to support your pet’s genetic health by activating protective genes and suppressing those linked to disease.
• Gut microbiome support – A variety of natural fibres and ingredients help nourish beneficial gut bacteria, which play a key role in digestion, immunity, mood, and hormone balance.
Fresh food is about more than meeting nutritional minimums—it helps stack the odds in your pet’s favour for better health over time.
When can my puppy / kitten start on PetCubes?
Pets can start on PetCubes once they are weaned and used to solid food. We recommend beginning with our Puppy or Kitten range, which are specifically formulated to support early growth and development.
Which formula would you recommend for my growing puppy / kitten?
Our Puppy and Kitten ranges are optimised with higher protein, fat, and calcium to support healthy growth.
Should I be alarmed if my pet has diarrhoea or soft stools when transitioning?
Mild digestive upset can happen during a transition, especially if your pet is switching from processed food to fresh. Diarrhoea lasting less than two days or mild vomiting once or twice is usually not a concern.
Pause feeding if needed, and restart with half the original amount. If symptoms recur, try a different protein. Always transition gradually and thaw meals properly.
Note: Blood in vomit or stool is not normal. Please consult a vet immediately if you observe this.
Is it safe to mix kibbles and fresh food?
Yes, it’s safe to mix fresh food with kibbles or canned food. Many pawrents do so when transitioning or as a way to boost nutrition and flavour.
If your pet is new to fresh food, start by mixing in small amounts and observe their digestion. Gradually increase the portion if they respond well.
If you’re mixing with raw food, be sure to discard any uneaten portion within 30 minutes, especially in warm weather, to maintain food safety.
Can I refreeze thawed food?
We do not recommend refreezing food once it has been thawed, as this may affect food safety and nutritional quality.
If you need smaller portions, you can portion the thawed food and store it in the fridge. Once thawed, please feed:
• Gently cooked meals within 36 hours
• Raw meals within 24 hours
How is PetCubes different from home-cooked food?
Home-cooked food is a great option, but it can be difficult to balance nutrients consistently. PetCubes meals are professionally formulated, complete and balanced, and prepared under strict ISO22000 and HACCP-certified conditions, offering both convenience and peace of mind.
Why are the formulas different for dogs and cats?
Dogs and cats have different nutritional needs. Cats are obligate carnivores and require higher levels of protein and taurine, while dogs are omnivores and benefit from a broader nutritional profile. Each PetCubes meal is tailored to meet species-specific needs.
Can I cook or microwave PetCubes meals?
We don’t recommend microwaving, as it can reduce nutrient content. If your pet prefers warm food, thaw the meal and place it in a warm water bath before serving.
Do you have halal options?
Our entire cat food range is prepared in a separate, Shariah-compliant facility using halal-certified ingredients. While pet food cannot be officially certified halal in Singapore, we follow strict protocols to meet halal standards.
Are your ingredients human-grade?
Yes. All our ingredients are human-grade and sourced from suppliers approved by the Singapore Food Agency.
Can PetCubes be used as a topper?
Absolutely. Some customers use PetCubes to enhance the nutrition or palatability of their pet’s current meals.
Why does my pet drink less water on PetCubes?
Fresh food naturally contains more moisture, so pets often drink less compared to when they are on dry food. This is perfectly normal.
My pet eats grass. Does that mean something is wrong with the food?
Grass eating has been shown to be unrelated to diet. Research suggests it is more often linked to a pet’s health status or instinctive behaviour, rather than nutritional deficiency. If your pet is eating grass frequently or vomiting after, it’s best to check with your vet.
What is the shelf life of PetCubes?
Frozen: Up to 1 year.
Once thawed: Consume within 36 hours for gently cooked meals and within 24 hours for raw meals. Always store in the fridge after thawing.
How long can I keep PetCubes in the fridge once opened?
Once thawed, gently cooked meals should be consumed within 36 hours, and raw meals within 24 hours. Once opened, be sure to discard any uneaten portion within 30 minutes, especially in warm weather, to maintain food safety.
We do not offer free samples, but you can try our Taster Cubes (a single cube) or Pawty Packs to explore different proteins.
How is your food prepared?
Our food is either gently cooked or raw, made under ISO 22000 and HACCP-certified conditions. We never use preservatives or artificial additives.
What are the benefits of gently cooked vs raw?
Raw food is unprocessed and therefore offers the highest digestibility, retaining more natural nutrients and enzymes. It closely resembles what your pet would eat in the wild.
Gently cooked food is the best way to ensure sterility of food and maintaining as high of digestibility as possible for cooked foods, it is also easier on sensitive stomachs and preferred by some pawrents for convenience.
Both formats are nutritionally complete. It ultimately comes down to your pet’s needs and what works best for your household.
How do I calculate calories or feeding amounts?
Can I combine different proteins?
Yes. Rotating proteins adds variety and may help reduce the risk of developing sensitivities. Introduce one protein at a time, especially if your pet is new to fresh food.
What’s the texture of PetCubes like?
Our gently cooked meals are soft and minced with a slightly chunky texture, while raw meals are firmer and more compact.
The meals are processed this way for a reason:
• Smaller, uniform particles ensure even cooking of the protein
• Higher surface area allows our functional herbs and oils to be mixed in thoroughly
• Consistency helps reduce the risk of nutrient separation and supports optimal absorption
• Reduces the risk of choking for pets who gulp or inhale food
Can I feed PetCubes to a pet recovering from illness?
Yes, PetCubes meals can be a gentle and nourishing option for pets recovering from illness.
Start with lower-fat, more easily digestible proteins such as chicken, whitefish, rabbit, or pork. These are suitable for both dogs and cats, especially those with sensitive stomachs.
Serve in smaller, more frequent meals and monitor their recovery as they ease back into solid food.
Is blood in stool or vomit normal during transition?
No. Mild digestive changes can be normal, but blood is not. Please pause the food and consult your vet immediately if this occurs.
Are your meals AAFCO or NRC balanced?
All of our meals are formulated to meet and optimise AAFCO nutritional guidelines and are regularly reviewed by our in-house PhD Animal Nutritionist.
Can I switch between raw and cooked meals?
Yes. Many pets do well on both, but make the switch gradually and observe how your pet adjusts.
My pet has a sensitive stomach. Can they eat PetCubes?
Yes. We recommend starting with more digestible proteins like chicken, whitefish, rabbit, or pork and transitioning slowly.
Do you offer feeding trials?
We do not run formal trials, but our Taster Cubes and Pawty Packs let you test different proteins and find the right fit for your pet, or you could build your own box to try various flavours.
What’s the difference between adult and senior formulas?
Senior formulas are designed to support age-related needs, such as reduced phosphorus for kidney care, anti-inflammatory ingredients, or lower carbohydrate content for metabolic support.
My pet is a picky eater. Will they like PetCubes?
Most pets love the natural taste of fresh food. That said, picky eaters may need time to adjust. Try warming the food slightly or adding a splash of our bone broth to entice them.
How do I know which protein to start with?
For first-time feeders, we recommend starting with a low fat protein like chicken or pork. If your pet has allergies or sensitivities, try a novel protein like crocodile, kangaroo or venison. Feel free to ask us, we’re happy to help.
Are PetCubes meals suitable for all breeds?
Yes, our meals are suitable for all breeds. We tailor by life stage and health needs rather than breed. Feeding portions may vary by activity level and metabolism.