Our Science

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SHOP DOG

Everything your dog needs to thrive
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SHOP CAT

Complete nutrition for every feline
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ABOUT

Our story, our team, our science
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LEARN

Insights, tips, and ingredient truths

Ingredient Glossary

Beef

High in protein, iron, and zinc, promoting muscle maintenance, immune function, and red blood cell production. A flavorful option for most pets.

Beef

High in protein, iron, and zinc, promoting muscle maintenance, immune function, and red blood cell production. A flavorful option for most pets.

Black Soldier Larvae

A sustainable protein rich in amino acids, healthy fats, and calcium. Supports gut health and eco-friendly nutrition.

Black Soldier Larvae

A sustainable protein rich in amino acids, healthy fats, and calcium. Supports gut health and eco-friendly nutrition.

Chicken

A lean, highly digestible protein rich in amino acids and Omega-6 fatty acids, supporting muscle growth, skin, and coat health.

Chicken

A lean, highly digestible protein rich in amino acids and Omega-6 fatty acids, supporting muscle growth, skin, and coat health.

Beef

High in protein, iron, and zinc, promoting muscle maintenance, immune function, and red blood cell production. A flavorful option for most pets.

Black Soldier Larvae

A sustainable protein rich in amino acids, healthy fats, and calcium. Supports gut health and eco-friendly nutrition.

Chicken

A lean, highly digestible protein rich in amino acids and Omega-6 fatty acids, supporting muscle growth, skin, and coat health.

Crocodile

An exotic, novel protein rich in Omega-3s, offering anti-inflammatory benefits. Great for pets with food intolerances.

Crocodile

An exotic, novel protein rich in Omega-3s, offering anti-inflammatory benefits. Great for pets with food intolerances.

Duck

A novel protein rich in iron and amino acids, ideal for pets with food sensitivities. High in healthy fats for energy.

Duck

A novel protein rich in iron and amino acids, ideal for pets with food sensitivities. High in healthy fats for energy.

Kangaroo

A lean, novel protein high in iron and Omega-3s, supporting joint and skin health. Ideal for pets with severe allergies.

Kangaroo

A lean, novel protein high in iron and Omega-3s, supporting joint and skin health. Ideal for pets with severe allergies.

Crocodile

An exotic, novel protein rich in Omega-3s, offering anti-inflammatory benefits. Great for pets with food intolerances.

Duck

A novel protein rich in iron and amino acids, ideal for pets with food sensitivities. High in healthy fats for energy.

Kangaroo

A lean, novel protein high in iron and Omega-3s, supporting joint and skin health. Ideal for pets with severe allergies.

Lamb

A digestible protein with essential fatty acids, zinc, and iron, supporting immunity and coat health. Good for pets allergic to poultry or beef.

Lamb

A digestible protein with essential fatty acids, zinc, and iron, supporting immunity and coat health. Good for pets allergic to poultry or beef.

Pork

A nutrient-dense protein with healthy fats and essential B vitamins, providing energy and supporting metabolism. Great for pets with common meat al...

Pork

A nutrient-dense protein with healthy fats and essential B vitamins, providing energy and supporting metabolism. Great for pets with common meat allergies.

Rabbit

A lean, easily digestible protein that is rich in essential amino acids and low in fat.

Rabbit

A lean, easily digestible protein that is rich in essential amino acids and low in fat. Rabbit is an excellent option for pets with food sensitivities, as it is a novel protein that is less likely to cause allergies. It also provides key vitamins and minerals, including B12 and iron, for overall health and energy.

Lamb

A digestible protein with essential fatty acids, zinc, and iron, supporting immunity and coat health. Good for pets allergic to poultry or beef.

Pork

A nutrient-dense protein with healthy fats and essential B vitamins, providing energy and supporting metabolism. Great for pets with common meat allergies.

Rabbit

Salmon

Packed with Omega-3 fatty acids, supporting joint health, skin, and coat. Rich in Vitamin D and great for pets with allergies.

Salmon

Packed with Omega-3 fatty acids, supporting joint health, skin, and coat. Rich in Vitamin D and great for pets with allergies.

Vegan

Suitable for pets with severe allergies. Formulated with plant proteins like peas and lentils to provide essential nutrients, but requires careful ...

Vegan

Suitable for pets with severe allergies. Formulated with plant proteins like peas and lentils to provide essential nutrients, but requires careful balancing.

Venison

A lean red meat high in protein, iron, and B vitamins, venison supports muscle development, immune function, and energy levels.

Venison

A lean red meat high in protein, iron, and B vitamins, venison supports muscle development, immune function, and energy levels. It is a novel protein source, making it a great choice for pets with allergies to common meats like chicken or beef. Its low-fat content also makes it suitable for weight management diets.

Salmon

Packed with Omega-3 fatty acids, supporting joint health, skin, and coat. Rich in Vitamin D and great for pets with allergies.

Vegan

Suitable for pets with severe allergies. Formulated with plant proteins like peas and lentils to provide essential nutrients, but requires careful balancing.

Venison

Whitefish

A low-fat, easily digestible protein with Omega-3s, promoting skin, coat, and cognitive health. Ideal for pets with sensitive stomachs.

Whitefish

A low-fat, easily digestible protein with Omega-3s, promoting skin, coat, and cognitive health. Ideal for pets with sensitive stomachs.

Whitefish

A low-fat, easily digestible protein with Omega-3s, promoting skin, coat, and cognitive health. Ideal for pets with sensitive stomachs.

Beef Heart

An excellent source of taurine and magnesium to aid muscle and nerve health.

Beef Heart

An excellent source of taurine and magnesium to aid muscle and nerve health.

Beef Kidney

High in selenium, a rare mineral that acts as a powerful cell protector and enzyme cofactor.

Beef Kidney

High in selenium, a rare mineral that acts as a powerful cell protector and enzyme cofactor.

Beef Liver

A nutrient powerhouse that provides bioavailable copper, zinc, and choline for metabolism and vitality.

Beef Liver

A nutrient powerhouse that provides bioavailable copper, zinc, and choline for metabolism and vitality.

Beef Heart

An excellent source of taurine and magnesium to aid muscle and nerve health.

Beef Kidney

High in selenium, a rare mineral that acts as a powerful cell protector and enzyme cofactor.

Beef Liver

A nutrient powerhouse that provides bioavailable copper, zinc, and choline for metabolism and vitality.

Beef Lung

A natural source of potassium and iron for oxygen transport and energy.

Beef Lung

A natural source of potassium and iron for oxygen transport and energy.

Chicken Gizzard

Lean protein with a balanced mix of minerals, enhancing nutrition and palatability.

Chicken Gizzard

Lean protein with a balanced mix of minerals, enhancing nutrition and palatability.

Chicken Heart

Rich in taurine and selenium to support heart health and cellular protection.

Chicken Heart

Rich in taurine and selenium to support heart health and cellular protection.

Beef Lung

A natural source of potassium and iron for oxygen transport and energy.

Chicken Gizzard

Lean protein with a balanced mix of minerals, enhancing nutrition and palatability.

Chicken Heart

Rich in taurine and selenium to support heart health and cellular protection.

Chicken Liver

A nutrient powerhouse providing optimal forms of potassium, zinc, iron, and copper.

Chicken Liver

A nutrient powerhouse providing optimal forms of potassium, zinc, iron, and copper.

Chicken Neck

A natural source of calcium and phosphorus for strong bones and teeth.

Chicken Neck

A natural source of calcium and phosphorus for strong bones and teeth.

Duck Gizzard

Lean protein with key minerals for digestion and texture.

Duck Gizzard

Lean protein with key minerals for digestion and texture.

Chicken Liver

A nutrient powerhouse providing optimal forms of potassium, zinc, iron, and copper.

Chicken Neck

A natural source of calcium and phosphorus for strong bones and teeth.

Duck Gizzard

Lean protein with key minerals for digestion and texture.

Duck Heart

A rich source of taurine and selenium, a rare mineral that acts as a powerful cell protector and enzyme cofactor.

Duck Heart

A rich source of taurine and selenium, a rare mineral that acts as a powerful cell protector and enzyme cofactor.

Duck Liver

Rich in potassium, zinc, iron, and copper for balanced nutrition.

Duck Liver

Rich in potassium, zinc, iron, and copper for balanced nutrition.

Duck Neck

Valuable source of calcium and phosphorus for skeletal health.

Duck Neck

Valuable source of calcium and phosphorus for skeletal health.

Duck Heart

A rich source of taurine and selenium, a rare mineral that acts as a powerful cell protector and enzyme cofactor.

Duck Liver

Rich in potassium, zinc, iron, and copper for balanced nutrition.

Duck Neck

Valuable source of calcium and phosphorus for skeletal health.

Lamb Heart

Supplies taurine and magnesium to support heart and muscle function.

Lamb Heart

Supplies taurine and magnesium to support heart and muscle function.

Lamb Liver

Provides copper, zinc, and choline for metabolic health.

Lamb Liver

Provides copper, zinc, and choline for metabolic health.

Lamb Lung

Great source of potassium and iron, aiding circulation and energy.

Lamb Lung

Great source of potassium and iron, aiding circulation and energy.

Lamb Heart

Supplies taurine and magnesium to support heart and muscle function.

Lamb Liver

Provides copper, zinc, and choline for metabolic health.

Lamb Lung

Great source of potassium and iron, aiding circulation and energy.

Lamb Kidney

High in selenium, protecting cells and supporting the immune system.

Lamb Kidney

High in selenium, protecting cells and supporting the immune system.

Pork Heart

High in taurine, potassium, and magnesium to support cardiovascular health.

Pork Heart

High in taurine, potassium, and magnesium to support cardiovascular health.

Pork Kidney

Rich in selenium and manganese, promoting antioxidant defense and enzyme function.

Pork Kidney

Rich in selenium and manganese, promoting antioxidant defense and enzyme function.

Lamb Kidney

High in selenium, protecting cells and supporting the immune system.

Pork Heart

High in taurine, potassium, and magnesium to support cardiovascular health.

Pork Kidney

Rich in selenium and manganese, promoting antioxidant defense and enzyme function.

Pork Liver

Packed with zinc and B vitamins for energy and metabolism.

Pork Liver

Packed with zinc and B vitamins for energy and metabolism.

Rabbit Heart

High in potassium, taurine, and magnesium to support cardiac health.

Rabbit Heart

High in potassium, taurine, and magnesium to support cardiac health.

Rabbit Kidney

Provide copper and selenium, boosting antioxidant protection.

Rabbit Kidney

Provide copper and selenium, boosting antioxidant protection.

Pork Liver

Packed with zinc and B vitamins for energy and metabolism.

Rabbit Heart

High in potassium, taurine, and magnesium to support cardiac health.

Rabbit Kidney

Provide copper and selenium, boosting antioxidant protection.

Rabbit Liver

Offers highly bioavailable zinc and choline for cellular health.

Rabbit Liver

Offers highly bioavailable zinc and choline for cellular health.

Venison Heart

Packed with taurine and magnesium, supporting heart and muscle function.

Venison Heart

Packed with taurine and magnesium, supporting heart and muscle function.

Venison Kidney

Rich in selenium for antioxidant and immune support.

Venison Kidney

Rich in selenium for antioxidant and immune support.

Rabbit Liver

Offers highly bioavailable zinc and choline for cellular health.

Venison Heart

Packed with taurine and magnesium, supporting heart and muscle function.

Venison Kidney

Rich in selenium for antioxidant and immune support.

Venison Liver

Nutrient-dense with copper, zinc, and choline for metabolism and vitality.

Venison Liver

Nutrient-dense with copper, zinc, and choline for metabolism and vitality.

Venison Lung

Natural source of potassium and iron, promoting energy and oxygen transport.

Venison Lung

Natural source of potassium and iron, promoting energy and oxygen transport.

Venison Liver

Nutrient-dense with copper, zinc, and choline for metabolism and vitality.

Venison Lung

Natural source of potassium and iron, promoting energy and oxygen transport.

Acai berry

High in antioxidants and Omega fatty acids, supporting immune function and reducing inflammation.

Acai berry

High in antioxidants and Omega fatty acids, supporting immune function and reducing inflammation.

Apple

Low in calories and high in fiber, vitamin C, and antioxidants. Avoid seeds and core due to cyanide content.

Apple

Low in calories and high in fiber, vitamin C, and antioxidants. Avoid seeds and core due to cyanide content.

Beetroot

Contains folate, fiber, and antioxidants, supporting liver function, digestion, and blood circulation.

Beetroot

Contains folate, fiber, and antioxidants, supporting liver function, digestion, and blood circulation.

Acai berry

High in antioxidants and Omega fatty acids, supporting immune function and reducing inflammation.

Apple

Low in calories and high in fiber, vitamin C, and antioxidants. Avoid seeds and core due to cyanide content.

Beetroot

Contains folate, fiber, and antioxidants, supporting liver function, digestion, and blood circulation.

Blueberry

A superfood rich in antioxidants, supporting brain function, immune health, and reducing inflammation.

Blueberry

A superfood rich in antioxidants, supporting brain function, immune health, and reducing inflammation.

Broccoli

Loaded with fiber, vitamins C and K, and antioxidants, supporting digestion and immune health.

Broccoli

Loaded with fiber, vitamins C and K, and antioxidants, supporting digestion and immune health.

Cabbage

High in fiber, vitamin K, and antioxidants, promoting digestion and a strong immune system. Can cause bloating if fed excessively.

Cabbage

High in fiber, vitamin K, and antioxidants, promoting digestion and a strong immune system. Can cause bloating if fed excessively.

Blueberry

A superfood rich in antioxidants, supporting brain function, immune health, and reducing inflammation.

Broccoli

Loaded with fiber, vitamins C and K, and antioxidants, supporting digestion and immune health.

Cabbage

High in fiber, vitamin K, and antioxidants, promoting digestion and a strong immune system. Can cause bloating if fed excessively.

Carrots

A great source of beta-carotene for vision health, fiber for digestion, and a natural dental chew.

Carrots

A great source of beta-carotene for vision health, fiber for digestion, and a natural dental chew.

Cranberry

Supports urinary tract health, rich in antioxidants, and helps prevent bacterial infections.

Cranberry

Supports urinary tract health, rich in antioxidants, and helps prevent bacterial infections.

Curly Kale

Rich in antioxidants, fiber, and vitamins K and C, supporting heart health and digestion.

Curly Kale

Rich in antioxidants, fiber, and vitamins K and C, supporting heart health and digestion.

Carrots

A great source of beta-carotene for vision health, fiber for digestion, and a natural dental chew.

Cranberry

Supports urinary tract health, rich in antioxidants, and helps prevent bacterial infections.

Curly Kale

Rich in antioxidants, fiber, and vitamins K and C, supporting heart health and digestion.

Mushroom

Provides immune-boosting properties, B vitamins, and antioxidants.

Mushroom

Provides immune-boosting properties, B vitamins, and antioxidants. Supports brain health, metabolism, and anti-inflammatory benefits. Shiitake, reishi, maitake, porcini, button white mushroom, cremini, portobello and turkey tail.

Pak Choy

Rich in vitamins A, C, and K, supporting eye health, immunity, and digestion. Best served in small portions.

Pak Choy

Rich in vitamins A, C, and K, supporting eye health, immunity, and digestion. Best served in small portions.

Potato

Provides carbohydrates for energy, along with vitamins B6 and C.

Potato

Provides carbohydrates for energy, along with vitamins B6 and C.

Mushroom

Pak Choy

Rich in vitamins A, C, and K, supporting eye health, immunity, and digestion. Best served in small portions.

Potato

Provides carbohydrates for energy, along with vitamins B6 and C.

Pumpkin

A great source of fiber for digestion, helps with constipation and diarrhea, and rich in vitamins A and C.

Pumpkin

A great source of fiber for digestion, helps with constipation and diarrhea, and rich in vitamins A and C.

Sea Kelp

Packed with iodine and minerals, promoting thyroid function, skin health, and metabolism.

Sea Kelp

Packed with iodine and minerals, promoting thyroid function, skin health, and metabolism.

Spinach

High in iron, vitamins A, C, and K, promoting bone, eye, and immune health. Should be fed in moderation due to oxalates.

Spinach

High in iron, vitamins A, C, and K, promoting bone, eye, and immune health. Should be fed in moderation due to oxalates.

Pumpkin

A great source of fiber for digestion, helps with constipation and diarrhea, and rich in vitamins A and C.

Sea Kelp

Packed with iodine and minerals, promoting thyroid function, skin health, and metabolism.

Spinach

High in iron, vitamins A, C, and K, promoting bone, eye, and immune health. Should be fed in moderation due to oxalates.

Sunflower Seeds

High in healthy fats, vitamin E, and antioxidants, promoting skin and coat health. Feed unsalted and in moderation.

Sunflower Seeds

High in healthy fats, vitamin E, and antioxidants, promoting skin and coat health. Feed unsalted and in moderation.

Sweet Potato

Packed with fiber, antioxidants, and beta-carotene, supporting gut health and immune function.

Sweet Potato

Packed with fiber, antioxidants, and beta-carotene, supporting gut health and immune function.

Turmeric

A natural anti-inflammatory, rich in curcumin, supporting joint health, digestion, and immune function.

Turmeric

A natural anti-inflammatory, rich in curcumin, supporting joint health, digestion, and immune function.

Sunflower Seeds

High in healthy fats, vitamin E, and antioxidants, promoting skin and coat health. Feed unsalted and in moderation.

Sweet Potato

Packed with fiber, antioxidants, and beta-carotene, supporting gut health and immune function.

Turmeric

A natural anti-inflammatory, rich in curcumin, supporting joint health, digestion, and immune function.