Meet the Head of the Pack
Evans Sin
Evans leads PetCubes with a mission close to his heart: to give pets the nutrition they truly deserve. His journey began with Meelo, his golden retriever, whose needs inspired him to seek better, fresher, and science-backed food options. Seeing a clear gap in the market, Evans set out to redefine pet nutrition with PetCubes.
Guided by this personal passion, he has since driven the brand’s growth, championed innovation, and expanded its reach across the APAC region—always with the wellbeing of pets at the centre.