Meet the Head of the Pack

Evans Sin

Evans leads PetCubes with a mission close to his heart: to give pets the nutrition they truly deserve. His journey began with Meelo, his golden retriever, whose needs inspired him to seek better, fresher, and science-backed food options. Seeing a clear gap in the market, Evans set out to redefine pet nutrition with PetCubes.

Guided by this personal passion, he has since driven the brand’s growth, championed innovation, and expanded its reach across the APAC region—always with the wellbeing of pets at the centre.
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Redefining pet nutrition through pioneering standards & practices

Evans has led PetCubes to achieve a series of industry firsts. It became the first fresh pet food brand in Singapore to earn both ISO 22000 and HACCP certifications for food safety and quality. PetCubes was also the first to take its fresh pet food range international, and the first in Asia to introduce a dedicated veterinary line of fresh food diets.
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Expanding impact through education, collaboration & community

Beyond driving business growth, Evans is passionate about raising awareness of the benefits of fresh pet food. He has built meaningful partnerships with organisations such as Mandai Wildlife Group, Royal Albatross, and Temasek Polytechnic, working together to inspire change and advance the mission of better nutrition for all pets.
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At PetCubes, our mission has always been simple: to raise the standard of pet nutrition. Every innovation we bring to life is driven by one belief—that our pets deserve food that’s as fresh, safe, and nourishing as what we’d choose for ourselves.

Evans Sin