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SHOP DOG

Everything your dog needs to thrive
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SHOP CAT

Complete nutrition for every feline
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ABOUT

Our story, our team, our science
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LEARN

Insights, tips, and ingredient truths

The Daily Chew That Changes Everything.

Whole-food daily chews that give your dog back the good days. One chew. Real change.

✔️ Real results, no fillers
✔️ Developed with Dr. Francis Cabana, PhD, Animal Nutritionist
✔️ Effective ingredients with OVOPET®, Indole, Astragulus

Real Results

Healthy Joints $39 / 60 Chews

• Shields joints from future wear so your dog stays active — not just comfortable.
• OvoPet® is proven to increase anti-inflammatory markers by 83.6%.

Shop Healthy Joints

Itch Relief $39 / 60 chews

• GOFOS™ goes to work on building the immune response fast.
• Triple-action from within. Colostrum, prebiotics, and Algal Omega-3 — targeting root causes, not just symptoms.

Shop Itch Relief

See The Change, Fast.

Healthy Joints
Itch Relief

TIMELINE

Day 7 — OvoPet goes to work on inflammation. You'll notice them moving a little more freely.
Day 10 — Real joint movement. Less stiffness in the mornings. The change becomes visible.
Day 20 — Watch them move, play, and carry themselves differently. This is the transformation.
Day 40 — Full effect. Stronger joints, rebuilt vitality, puppy energy in a senior body.
*Based on trials

TIMELINE

Day 7 — Colostrum and prebiotics calm the immune response from within. Less scratching already.
Day 14 — GOFOS™ rebalances the gut. The skin follows. Irritation visibly fading.
Day 20 — Calmer skin. Fewer hot spots. The difference you can see and feel.
Day 40 — Long-term immune resilience. Your dog handles the world a little better every day.
*Estimated timeline

Results You Can See.

From first-week relief to a full transformation. Watch a new version of your dog emerge.

Health In Every Bite.

Cold-pressed to lock in every active ingredient. Powerful support in a format your dog thinks is a treat.

Strong For Life.

Not just relief today. We build the kind of resilience that protects your dog for years.

Healthy Joint Ingredients

OvoPet®

The ingredient that changes everything. Clinically proven to increase anti-inflammatory markers by 83.6%. Better mobility from day 10. Full transformation by day 40.

Healthy Joint Ingredients

Algal Omega-3

Ocean nutrients from algae, not fish. Potent EPA and DHA for joints, skin, and coat. All the anti-inflammatory power. None of the fishy aftertaste.

Itch Relief Ingredients

Colostrum

Nature's immune reset. Rich in IgG antibodies, Colostrum is known to retrain overactive immune systems — calming sensitivity from the inside out.

Itch Relief Ingredients

GOFOS™

The gut-skin connection, solved. Rebalances your dog's microbiome in 14 days — tackling the root cause of the itching, not just the surface.

Dr. Francis Cabana

PhD Animal Nutritionist

Healthy Joints:

"OvoPet is one of the most clinically validated joint ingredients available for dogs. The evidence on anti-inflammatory reduction is compelling — and unlike glucosamine alone, it addresses the underlying inflammation driving the pain while rebuilding the collagen matrix."

Itch Relief

"Most itch treatments target symptoms. This formula goes deeper — combining colostrum to retrain the immune response withGOFOS™ to heal the gut-skin connection. That's why you see results that last."

Frequently Asked Questions

How long will 60 chews last?

Based on the standard feeding guide (1 chew per 5kg), 60 chews typically lasts 60 days for a 5kg dog. Refer to the feeding chart on the product page for your dog's weight.

Are these suitable for cats?

Soft Chews are currently formulated for dogs. Check the Cats section of our site for cat-specific supplements.

Can I give my dog both Healthy Joints and Itch Relief at the same time?

We recommend alternating between Healthy Joints and Itch Relief rather than giving both simultaneously. Our Soft Chews are highly potent — the same anti-inflammatory strength that makes them effective can also cause digestive upset if introduced too quickly. Follow the 10-day transition guide when switching between products, and your dog will be able to enjoy the benefits of both safely.

Are there any side effects?

Soft Chews are made from highly effective whole-food ingredients, cold-pressed and clinically validated. Introducing any new supplement too quickly can cause temporary digestive changes so make sure to introduce gradually by following our transition guide over 10 days. Always check with your vet if your dog has known allergies or is on medication.

What makes OvoPet different from regular glucosamine?

OvoPet is a patented egg membrane ingredient clinically proven to increase anti-inflammatory markers by 83.6%. Standard glucosamine supplements lubricate joints — OvoPet actively reduces the inflammation driving pain and damage and rebuild.

My dog is already on joint medication. Can they take this too?

OvoPet is a natural supplement, but your vet should confirm compatibility with your dog's current treatment.

How long will 60 chews last?

Based on the standard feeding guide (1 chew per 5kg), 60 chews typically lasts 60 days for a 5kg dog. Refer to the feeding chart on the product page for your dog's weight.

Are these suitable for cats?

Soft Chews are currently formulated for dogs. Check the Cats section of our site for cat-specific supplements.

Can I give my dog both Healthy Joints and Itch Relief at the same time?

Are there any side effects?

My dog has a diagnosed food allergy. Will this help?

Itch Relief supports the immune and gut systems that drive allergy-related itching. It is not a replacement for an elimination diet or veterinary allergy testing, but many pet parents use it as a complementary daily support.

How is this different from antihistamines or steroid treatments?

Most itch treatments manage the surface. Itch Relief goes deeper — using Colostrum to retrain the immune response and GOFOS™ to heal the gut-skin connection. That's why the results last.

Your Dog Deserves to Feel Their Best. Every Day.

Join other pet parents who've made Soft Chews their dog's favourite part of the day.

Clinically backed ingredients

Real results

Cold-pressed for maximum bioavailability

Developed with Dr. Francis Cabana, PhD

Only $0.65 per chew per day

Shop Now

Healthy Joints - Supplement for Dog

$39.00
Itch Relief - Supplement for Dog

$39.00

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Here’s How to Start.

New Supplement. Happy Tummy.

Introducing any new supplement too quickly can cause temporary digestive changes. Follow this guide to give your dog the smoothest possible start.

DAYS 1–3:

¼ of the recommended daily dose. Allow your dog's digestive system to begin adjusting to the active natural ingredients.

DAYS 4–7:

Increase to ½ dose. Monitor stool consistency and energy levels throughout.

DAYS 8-10:

Increase to ¾ dose. Most dogs are tolerating well by this stage.

DAY 11 onwards:

Full dose. Your dog is now receiving the complete daily serving and the full benefit of the formula.

We recommend alternating between Healthy Joints and Itch Relief rather than giving both simultaneously. Our Soft Chews are highly potent — the same anti-inflammatory strength that makes them effective can also cause digestive upset if introduced too quickly. Follow the transition guide when switching between products, and your dog will be able to enjoy the benefits of both safely.

If Your Dog Experiences Soft Stool

Soft or loose stool during the first few days of a new supplement is common and typically temporary as your dog’s digestive system adjusts. If this occurs:

Adjust Serving

Reduce back to half the daily serving for 3–5 additional days before attempting to increase again.

Fresh Water

Ensure your dog has access to fresh water at all times.

No Mixing

Do not combine the introduction of Soft Chews with any other new food, treat, or supplement during the adjustment period.

Monitor Stool

If soft stool persists beyond 7 days, discontinue use and consult your veterinarian.

Watch Reactions

If your dog experiences vomiting, lethargy, loss of appetite, or any severe reaction, discontinue use immediately and seek veterinary advice.

The Daily Chew That Changes Everything.

Real Results

Healthy Joints $39 / 60 Chews

Itch Relief $39 / 60 chews

See The Change, Fast.

Healthy Joint Ingredients

OvoPet®

Healthy Joint Ingredients

Algal Omega-3

Itch Relief Ingredients

Colostrum

Itch Relief Ingredients

GOFOS™

Dr. Francis Cabana

Frequently Asked Questions

Your Dog Deserves to Feel Their Best. Every Day.

Clinically backed ingredients

Real results

Cold-pressed for maximum bioavailability

Developed with Dr. Francis Cabana, PhD

Only $0.65 per chew per day

Shop Now

Healthy Joints - Supplement for Dog

Itch Relief - Supplement for Dog

New Supplement. Happy Tummy.

If Your Dog Experiences Soft Stool