About Us | Fresh Meals for Pets

About Us

Driven By a Desire For Better Pet Nutrition

In 2013, PetCubes started with a simple yet revolutionary idea: to provide the best nutrition for pets through fresh, high-quality, and convenient meals.

Our journey began with our owner wanting to provide better nutrition to his Golden Retriever, Meelo, but here was a lack of fresh and nutritious pet food options available. With a passion for pet health and a commitment to innovation, PetCubes was born.

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Driven By a Desire For Better Pet Nutrition

Our Purpose

We're here to help you enjoy more quality moments with your furry family member.

With our convenient modular packaging, pet owners can let us take care of the formulating, preparing, and portioning the food and spend more precious time with their furry loved ones.

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Our Vision & Mission

We want to empower you to make better nutritional choices for your loved ones.

At PetCubes, we're committed to empowering pet parents with the knowledge and choices they need to give their pets the best nutrition. By providing fresh, balanced meals and educational support, we help your pets live longer, happier, and healthier lives as cherished family members.

Our Values

Transparency

We hold ourselves with the same standards as a human food facility. Food preparation and production is conducted at our Animal & Veterinary Service (AVS) approved facility that is ISO:22000, HACCP certified. All batches of food are sent for testing to ensure we meet the high standards your pet deserves.

Innovation

Our in-house R&D research team allows us to create new products and new formulas to help keep things exciting for you and your furkids.

Sustainability

We are committed to sustainable practices, from more sustainable formulas to our product packaging, we aim to minimise our environmental footprint.

Only natural & whole foods.

No preservatives, fillers, or any type of nasties.

100% human-grade ingredients.

The very same ingredients you use for your own food.

PhD Animal Nutritionist Formulated.

Formulated by Dr Francis Cabana, our recipes are unique to us, optimised for your pet's health.

AAFCO compliant.

All our formulas meet and optimise AAFCO nutritional standards for each live stage, ensuring your pet thrives no matter their age.

Complete & Balanced formulas.

This means you can feed PetCubes on its own, or mix it with their current diet.

Convenient. Just thaw and serve.

Portions are segmented into cubes to remove the guesswork and allows easy feeding for all breeds and sizes.

Why PetCubes?

Only natural & whole foods.

No preservatives, fillers, or any type of nasties.

100% human-grade ingredients.

The very same ingredients you use for your own food.

PhD Animal Nutritionist Formulated.

Formulated by Dr Francis Cabana, our recipes are unique to us, optimised for your pet's health.

AAFCO compliant.

All our formulas meet and optimise AAFCO nutritional standards for each live stage, ensuring your pet thrives no matter their age.

Complete & Balanced formulas.

This means you can feed PetCubes on its own, or mix it with their current diet.

Convenient. Just thaw and serve.

Portions are segmented into cubes to remove the guesswork and allows easy feeding for all breeds and sizes.

Meet the team

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Evans SIn

CEO of Petcubes

Pioneering the fresh pet food movement producing premium, human-grade meals for pets.

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Dr Francis Cabana

Director of Nutrition, PhD in Wildlife Nutrition

Dr Francis Cabana, a top wildlife nutritionist in Asia, leads product development, education, and R&D.

giving back

Mandai Wildlife Group

Supporting wildlife conservation through this sponsorship is a natural extension of our core values. We’re thrilled to partner with Mandai Wildlife Group to inspire the next generation to love and protect our animal friends.

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Our Facilities

We adhere to the highest food safety standards. Food is manufactured in an AVS approved facility that is ISO:22000, HACCP compliant. Every batch is rigorously tested to ensure it meets the quality your pet deserves.